ReBay: the Ebay Listing Process ReDesigned

Hi, my name is Micah Alpern and I'm a student in the Human Computer Interaction program at Carnegie Mellon.

To stretch my design muscles I'm working on redesigning the process of selling an item on eBay.

It's still very much a work in progress, but if you've ever used eBay I'd love to hear some feedback

You can compare my design to the existing system by going through eBays listing process or by viewing this large word doc (4.7 megs) with screen grabs of each step.

The objective of the redesign is to increase the ratio of sellers to buyers by making it easier to sell something.

an important point: for this redesign I was really concentrating on making it easier for novice to intermediate eBay and computer users (aka. the majority of internet users). Experienced and high volume sellers have different goals and needs. These can often best be addressed in a separate interface like Turbo Lister.

See this list of Personas to get a sense of who I was designing for.

Before the first screen the user has already taken several pictures of the item she wants to sell and uploaded them to eBay (don't worry how at the moment).

I posted version 1 of the screens yesterday, but bellow is v2 based on some feedback I received. (btw, I am going to incorporate the new shipping options discussed on the eBay Soapbox in V3, I just haven't gotten to it yet).

Here are the new screens to sell an item:
note: midway through I switch from selling a piece of antique glass to a pair of jeans. Try not to let it throw you. ;)

from now on we're selling jeans...

So what do you think?

What are the worst 3 things about this design?

If you've never sold anything before did you find any part confusing?

If you sell all the time would it have slowed you down or speed you up?

Problems I already know about:

The new design doesn't currently support the Listing Designer, Counter, or several listing options (eg. bold, highlight, etc).

But if you have any other feedback please let me know. Be sure to tell me how often you use eBay and whether more as a Buyer or a Seller. Thanks!