Reify

Sally bought a pewter Eiffel Tower to reify the memories of her trip to Paris.

The word reify is 2,032 times less popular than stuff

another definition:

"Reify is not a word you hear in normal conversation. In fact, you probably don't hear it unless you have a philosopher in your house. It is about the security we feel through objectification. You can find reification in the irony of the Bhuddist sitting za-zen before a statue of Bhudda, in the symbolism of communion wafers, or in the salesman who hears Zig Ziglar but needs to buy his tapes to "get" his message. We reify when we go to a play or baseball game and bring home the program. We reify whenever we try to turn an experience, a thought, or a feeling, into a material object. Reification is why people buy souvenirs. "

12:22:52 PM