ClickZ Networks "Already a valuable resource for small businesses eBay has also proven to be the most trusted company according to a study conducted by the Ponemon Institute and TRUSTe." The Ponemon Institutes didn't post the study on their website, but the ClickZ Networks article talks a little about their methodology.

eBay also did very well in the American Customer Satisfaction Index (ACSI).

From Forsee results "eBay is the one non-retail e-commerce company that is among the elite of the ACSI. Their score of 84 is among the strongest of any company measured in the Index." 

The ACSI group publishes their results online, although some of the links are broken. Here are the results for Q4 2003. 

• Amazon's number are a little higher (88) than eBay's but we're growing faster.
  
• I looked for Microsoft's Q4 numbers but the link on was broken. 
  •  A little help from the google index turns up MSN's Q3 2003 customer satifaction score was 74.
  •  Scoble, you should tell the MSN fokes to get it in gear. 
    
    
•  Googles score in Q2 was 82. I wonder what they received in Q4.

10:28:36 AM