TiVo is a cause, not a product. Every single thing the company does should be about the cause: rallying people to change their lives. How many times have you heard people say that TiVo has changed their life? President Colleen Barrett and CEO Jim Parker say that Southwest isn't an airline, it's a cause. That's TiVo, too.
CNET News.com: "A writer who's typing a bibliography in a Word document, for example, could click on the name of a book to get catalog information or cover art from Amazon.
Microsoft is making a major effort to encourage partners to build online services that exploit the new Office's XML capabilities, as service providers see Office as a familiar interface that will encourage greater consumption of Web services. Early backers include Factiva, a Dow Jones-owned online research service, and online payment services from eBay's PayPal. "
Has anyone 
